Arena
When Rahul Dravid inspired the nation to follow their passion.
Follow your passion by Aptech Arena.
The background
Aptech’s ARENA opens up a galaxy of opportunities in Media & Entertainment, inspiring young, talented individuals to explore promising careers beyond traditional paths. To further elevate this message, we created a campaign with ‘The Wall’ himself - Rahul Dravid.
The campaign
In a dynamic series of TV commercials, Dravid stepped into the role of a mentor and influencer, encouraging students to unleash their creativity and follow their passions.
The objective
His credibility as a respected leader and role model lent authenticity to the campaign, inspiring young audiences to embrace their talents and ambitions. His journey from cricketer to mentor seamlessly aligned with the brand’s ethos, driving engagement and making the message relatable to aspiring youth.
The media channels
Following this, we launched multimedia campaigns that ran across traditional and digital media channels, we seamlessly pushed our campaigns across multiple platforms—TV, social media, print and outdoor—to ensure maximum reach and engagement.
The outcome
The campaign showcased the growth of unconventional vocations and the societal acceptance of alternative career paths in today’s progressive world. Through a carefully orchestrated integrated campaign strategy, we ensured consistent brand messaging and tonality across every customer touchpoint—offline, online or through various marketing collaterals—solidifying ARENA's position as a leader in empowering the next generation of creative professionals.
Our integrated approach enabled us to deliver a cohesive brand message, reinforcing ARENA’s leadership in shaping the future of creative careers at every customer touchpoint.
